Public relations materials
Create traditional press releases, media pitches, backgrounders, fact sheets, annual reports, case studies, newsletters and social/business media “presences” (social media press releases, “share this” links to optimize “tweets,” blogs, wikis, etc.). Press releases and other online materials are optimized for search engine consumption to increase traffic to client's site. Create and maintain a customized database of targeted media (journalists, bloggers, industry analysts, etc.) segmented for client's needs.